If you have attempted to build an online marketing campaign you know you have to stay up on the technology as it advances at a swift clip. Search engine optimization (SEO) is usually at the top of the list of campaign tactics, which means you have to know what the big search engines are looking for when they assign a rating to a website. What are you doing to make sure you’re informed on all the changes and on top of your marketing game? Follow these tips to improve your ranking.
Get the Titles Right
You’ve probably heard that many newspaper readers don’t get past the headline unless the subject matter is compelling. This holds true for online marketing content as well. You need to make sure you’re using the right keywords in your titles, which should also be compelling enough for the reader to advance on to the body of the text. Getting this portion of your SEO strategy is important.
Provide Quality Content
As you work on nailing down the headlines and titles, make sure you’re also working on providing excellent text in the body of your blogs and articles. It’s not enough to get the keywords right if you are not providing quality content. If you’re going to attract more users to your site, you’ve got to give them something to take away from it.
Streamline Your Design
Internet users’ preferences for the design they like and dislike will change as the landscape evolves. What was really “cool” and “slick” in 2005 has become outdated in the design space, and search engines have taken note. It’s not all about the rankings though; if you want to be taken seriously, streamline your site so users can easily navigate it and find the information they need.
Backlinks: Quality Over Quantity
Link-heavy posts are cumbersome and often difficult to read through. Plus, they often link to unsubstantial information that does nothing to advance your cause. As you focus on more quality, editorial focused sites, you’ll see an uptick in your ranking.
An Example of Success: GHT Limited
GHT is a firm that focuses on plumbing, engineering and mechanical issues. GHT administrators didn’t have a lot of hope that their website could draw much business their way. However, a forward-thinking marketing director turned that around and provides us with an excellent example of how a business can utilize an SEO strategy to its advantage.
They focused on reaching out to clients they’ve worked with in the past to profile their history together. This works as a testimonial, which is an excellent marketing tool.
Most important, arguably, is their focus on their content. They created a blog that showed the marketplace how innovative the company is and how they respond to the needs of the customers. Various members of the marketing team jumped in to be ghostwriters for the engineering professionals who weren’t comfortable writing. They focused their writing efforts on using the best SEO techniques used by successful bloggers today.
It takes a certain level of expertise to pull off an SEO strategy successfully. Are you confident you know how to provide quality content, titles, headlines and keywords that will work to draw more users to your site? Jasmine Sandler is the consultant who knows exactly how to pull off an SEO strategy with success. She can help you understand what is needed to pull your website into a higher ranking and help you develop a SEO campaign that is set up for success. With her expertise in SEO, you’ll be in good hands.
