Managing Competitor Research and Optimizing Your AdWords Campaign

Feb 19, 2014 by

Google AdWords is not a set-it-and-forget-it program. The Internet is ever changing and you must consistently monitor and manage your AdWords campaigns for the best results. While there are advertisers that choose to retain control over all aspects of Internet marketing, it is beneficial to work with a Google AdWords manager who can focus on your Internet marketing while you focus on your business.

Ad Variations and Conversion Tracking

With a Google AdWords manager, you will have consistent overseeing of your account. A manager will help you create various ads to test which ad works best at attracting and converting customers. The tools available to Internet marketers allow you to track how many people visit your website, how many click on different areas of your site, how many convert from visitor to customer, and even which ads are drawing in the most traffic. There are many analytics involved in running a great AdWords campaign, and utilizing the help of a consultant can keep you ahead of the competition.

Competition Management

The Internet has different individuals and companies entering the online workspace on a daily basis. This means that you may have a unique service or product one month, and have a handful of competition the next month. While competition is inevitable, you don’t have to succumb to losing business just because there are a few new players on the block. Instead, an expert Google AdWords account manager can review the ad campaigns of your tightest competition and determine how you can revise your current account to remain competitive.

Mangers will look for major differences in pricing, guarantees, and specials and deals offered by your competitors. You may choose to change up your business methods, or your content consultant can simply reinvent the way you market your product or service using Google and the other top search engines.

It can get time consuming to keep up with everything involved with a successful AdWords campaign. Most business owners find that using a Google AdWords manager allows them to focus on other aspects of the business, while feeling confident in their online marketing strategies.


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